He studied Graphic Design at Antonio José de Sucre University. He worked as a designer at Pincel & Exacto Publicidad C.A.
He collaborated in the formation of the Jaloja Web agency in 2016 as a professional brand initiative in the city, performing digital advertising activities for social media, brand creation, and outdoor advertising.
Over the course of 7 years, he has come to understand the importance of visual communication and its influence on society, as well as how it has evolved to adapt to different platforms. This has led him to view his career as a constant learning challenge.
He enjoys conceptualizing messages in a subjective manner, using creativity, color, and form as resources to solve problems, convey ideas, and provide information for clients or the team he works with.